Episode 164: The Science & Power of Influence (ft. Dr. Zoe Chance)

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Jeremy Goldman is the author of Going Social and Getting to Like, a former Inc. columnist, and the founder of digital consultancy Firebrand Group. In addition to FUTUREPROOF. he serves as the Director of Marketing & Commerce Briefings at Insider Intelligence.

We’re speaking today with Zoe Chance, who has a very cool story: she grew up poor and shy and worked her way up from telemarketing and door-to-door sales to professional acting to managing a $200 million segment of Barbie. Now, Zoe focuses on impact. She trains CEOs, activists, and leaders worldwide; and she teaches the most popular course at Yale School of Management.

Her new book is INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, and I think this book has the potential  to be a game-changer in the way people think about, talk about, and practice influencing each other.

We speak to Zoe about why influence is a superpower, the difference between gators and judges, why Empathy is a precursor to persuasion, and why one has to learn to be influential in order to chart the course of future history. 

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