I think it’s safe to say so much of our society is based off of consumption, no? But at the same time, there’s another interesting trend: people want to hold onto their stuff for longer. Consumers have demonstrated an interest in their purchases’ longevity, partially fueled, perhaps, by a greater interest in sustainability and the effect our consumption has on the environment.
That’s why we wanted to talk to Woodrow H. Levin. Woody is the CEO and Co-Founder of Extend, the leading provider of modern product protection. We talk to him about the problem with legacy protection plans, why consumers are trying to hold onto products for longer, some big news he’s breaking this week, and why that big news is such a big deal.