I’ve followed today’s guest for years. Not in a scary, stalker-ish way…I just have a lot of respect for the guy, so much so that I quoted him in my first book, Going Social, eight years ago. Simon Mannering is the Founder and CEO of We First, a strategic consultancy that turns companies into movements by empowering their brands to lead with a purpose larger than themselves. He’s also the author of LEAD WITH WE: The Business Revolution That Will Save Our Future, which came out yesterday!
Lead With We shows how all of us—from the CEOs of the biggest corporations to exciting entrepreneurs to the everyday consumer—can make more environmentally friendly, purpose-driven, and positively impactful choices in service of everyone’s future. I talk to Simon about how consumers can help businesses more accountable to make better decisions, specific ways companies can not only do less harm but more good, and why sustainability is at such a critical juncture right now. I think you’ll learn a lot from Simon in this episode.