Episode 119: Is Alien Thinking the Key to Innovation?

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Jeremy Goldman is the author of Going Social and Getting to Like, a former Inc. columnist, and the founder of digital consultancy Firebrand Group. In addition to FUTUREPROOF. he serves as the Director of Marketing & Commerce Briefings at Insider Intelligence.

The first step to delivering disruptive technology and ideas is to focus on thinking differently. Venturing outside of the box. But how can we turn away from the conventional thought processes we’ve been operating within through out our lives and embrace something completely new?

Michael Wade, professor of innovation strategy at IMD, author and holder of the Cisco chair in digital business transformation, has dedicated his career to answering that question. In his new book, ALIEN Thinking: The Unconventional Path to Breakthrough Ideas he explores what it means to achieve differentiated thinking, and how to get there within an organization.

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