Episode 118: Is Rowing the Future of At-Home Fitness?

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Jeremy Goldman is the author of Going Social and Getting to Like, a former Inc. columnist, and the founder of digital consultancy Firebrand Group. In addition to FUTUREPROOF. he serves as the Director of Marketing & Commerce Briefings at Insider Intelligence.

So many of used to have gyms we went to all the time. March 2020 happened, and many people started focusing on at-home fitness. It’s been a huge category of late, which naturally attracts competition – and innovation. Ergatta is one of those innovators that jumped onto our radar recently. They combine elegant cardio equipment with an interactive gaming experience to deliver challenging, competitive, full-body workouts in the home.

We tracked down Tom Aulet, the founder and CEO of Ergatta, to talk with us about the future of at-home fitness, identifying a gap in an established market, whether at-home fitness is a fad or a trend, and how to convince people to try something new, like at-home rowing, site unseen.

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