Episode 124: Living in a Waste-Free World

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Jeremy Goldman is the author of Going Social and Getting to Like, a former Inc. columnist, and the founder of digital consultancy Firebrand Group. In addition to FUTUREPROOF. he serves as the Director of Marketing & Commerce Briefings at Insider Intelligence.

With Earth Day upon us, we started thinking about how we could celebrate it, and thought: what if we bring on someone who believes in cutting down waste and protecting the planet?

The Waste Free World reveals the history behind the acceleration of wasteful “linear consumption”, which, according to author and Closed Loop Partners founder Ron Gonen, has cheated us out of taxpayer money, lucrative innovation, and a habitable planet. As the Recycling Czar under Mayor Bloomberg, he knows a thing or two about it. In the book, he makes a solid argument for a circular economic model, which we discuss in our interview.

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