Episode 99: A Sexy Approach to Our “Unsexy” Future

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If there’s anything we’ve noticed from our work on this show, it’s that sometimes society focuses on the bright, shiny object instead of the quote-unquote unsexy technologies and products we as humans need to survive. One of those unsexy topics is the fact that we all have something in common: we’re all aging, every single one of us, and we don’t talk enough about meeting the needs of consumers as they age. Mia Abbruzzese and Alexandra Fennell launched Attn: Grace, the first cleaner, greener personal care brand for women 40+, starting with the $2.5B bladder leakage market. They’re on a mission to destigmatize aging, and we wanted to have them on to discuss how they’re trying to launch a disruptive product in such a challenging year.


On this episode we discuss:

  • Attn: Grace, a new company that looks at women’s health and wellness from a more modern, a more curated, perspective.
  • Trends and attitudes around women aging and their consumer patterns.
  • The missed opportunity of firms that are not investing more in women founders.

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